"We started our business to create real solutions with real impact, making everyday products cleaner, better, and more sustainable for a healthier world."

Jonathan Mcknight & Mitch Hewitt  / Founders

The Birth of Wrath & Remedy

Mitch Hewitt and Jon McKnight never set out to create a skincare brand—but frustration led them there. As a coach and athlete, they lived by discipline and integrity, values that extended into everything they did. Yet, when it came to skincare, they saw an industry filled with empty promises, synthetic fillers, and misleading claims. Searching for a truly natural solution became an endless cycle of disappointment.

That’s when they took matters into their own hands. They crafted their first formula—a simple yet powerful blend of grass-fed tallow, honey, and beeswax—designed to restore, protect, and actually work. Wrath & Remedy was born, not just as a brand, but as a rebellion against the industry’s complacency. Together, they set out to challenge the status quo and redefine skincare through honesty, simplicity, and the power of nature.

Mitch’s Story: The Relentless Pursuit of Integrity

Mitch has always understood the value of doing things the right way. As a coach, he instilled discipline and resilience in his athletes. Off the field, he applied those same principles to his own life. When he started researching skincare, he was shocked by how far the industry had strayed from nature’s wisdom.

Guided by a deep respect for tradition, Mitch looked to time-tested remedies—the ones that had worked for generations before synthetic chemicals took over. He became obsessed with crafting products that honored purity, effectiveness, and integrity. Wrath & Remedy isn’t just a brand to him; it’s a commitment to proving that the best solutions have always been rooted in nature.

Jon’s Story: Strength in Tradition

Jonathan has never been one to settle for mediocrity. As an athlete, he pushed his body to the limit, demanding performance and results. But when it came to self-care, he saw how mainstream products were failing him. The skincare industry was flooded with overpriced, overcomplicated formulas, masking poor ingredients with clever marketing. That didn’t sit right with him.

His belief in transparency and quality drove him to find a better way. After experimenting with nature’s most effective ingredients, he realized that simplicity was the answer. Jon wasn’t just looking for another product—he wanted a solution people could trust. Wrath & Remedy became his way of standing against deception and delivering something real.

Wrath & Remedy: Name Meaning

And the significance behind it

WRATH

Wrath: 

Noun

Outraged

Represents our frustration with the skincare industry, where mass-produced formulas are filled with unnecessary chemicals and misleading claims. The industry has long prioritized profit over integrity, offering products that compromise on quality and effectiveness. We challenge this approach, standing against the complacency of big corporations that rely on synthetic additives instead of embracing what nature has already perfected.

REMEDY

Remedy: 

Noun

Antidote

Symbolizes our solution—skincare rooted in simplicity and purity. We harness the best of nature’s ingredients, such as grass-fed tallow, honey, and beeswax, to create formulas that nourish, restore, and protect the skin without relying on synthetic fillers or artificial enhancements.